Sony Ericsson this week introduced several phones, each targeting a different group of users: mobile professionals, music lovers, photo enthusiasts, and prosumers that want a mix of functionality, advanced features, and small form factor.
The phone maker unveiled the new phones at the Mobile World Congress conference in Barcelona.
The first and most notable device in Sony Ericsson's lineup is the Xperia X1, a Windows Mobile smartphone with a touch screen overlay and a full QWERTY keyboard. The phone comes with 3G technology called HSDPA and Wi-Fi for a high-speed mobile experience. It also has built-in GPS for personal navigation.
"Xperia represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energized communication experience," said Dee Dutta, head of marketing at Sony Ericsson, in a statement.
Like Apple's iPhone, the X1 has a large home screen with a variety of panels that can be selected with the tap of a finger to access the Web, multimedia, and applications. The panels can be configured, depending on a user's preference, which is an option that Apple also recently started offering on the iPhone. The panels, however, are larger than icons and look like snapshots of actual applications, which makes the home screen appear quite busy.
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