Cell phone makers aren't the only ones hoping to one-up the iPhone these days. Increasingly, it's the silicon wizards themselves that are scrambling to conjure up powerful (yet low-powered) processors and diminutive architectures that will serve as brains for this future generation of iPhone killers/imitators.
Following in the footsteps of Intel and others, graphics chip maker Nvidia unveiled a new applications processor at the World Mobile Congress in Barcelona on Monday. According to the company, this new chip will let smartphone users shoot, watch and stream video in full 720p video, snap up to 12-megapixel pictures, and pave the way for a whole array of sophisticated 3-D mobile games thanks to a graphics core that delivers performance similar to Nvidia's own GeForce 6 desktop counterpart. Oh, and this chip's for Windows Mobile users only, in case you were wondering.
"If you give truth serum to the executive of any phone company -- and believe me, I've talked to them all -- they'll all tell you they want to make a better iPhone" says Michael Rayfield, the general manager of Nvidia's mobile business unit.
That's precisely what Nvidia is hoping its new APX 2500 processor will do for phones running Windows Mobile, which incidentally is already getting spanked by the iPhone in U.S. marketshare.
What the iPhone did for the mobile industry, Rayfield notes, was to "fundamentally changed what a phone architecture could be…it basically forced a PC architecture into a smartphone."
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