Sony made a big splash by showing off the 11-inch XEL-1, which will be the first OLED HDTV available in the United States and measures just 3mm thick. Samsung also had a 31-inch prototype OLED on display and there's no doubt the OLED technolgy is promising: razor thin screens, low power consumption and an excellent contrast ratio. At this early point in the game OLED isn't commercially viable--Sony's 11-inch set will cost $2,500--but as prices drop and screen sizes increase, OLED could be a major flat-panel TV technology
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