Saturday, February 16, 2008

Activision Inc unveiled new "Guitar Hero" video game focusing on the rock band Aerosmith

Activision Inc on Friday unveiled a new "Guitar Hero" video game focusing on the rock band Aerosmith, taking the billion-dollar franchise in a new direction.

Called "Guitar Hero: Aerosmith," the new game will arrive in stores this summer, a surprise to many analysts and fans who had expected the next title to come out closer to the year-end holiday shopping season.

Aerosmith, known for hits such as "Dream On" and "Sweet Emotion," is the top-selling American rock band of all time, with sales of 66.5 million albums in the United States alone.

The game will feature about 30 Aerosmith songs as well as others from various acts that have opened for the band. The price has not yet been set.

"The premise is that it's going to cover the 30-plus years of the band, from high school all the way through the rock superstardom of today," Kai Huang, head of Activision's RedOctane unit, which guides development of the franchise, told Reuters in an interview.

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