Tuesday, January 8, 2008

Apple made a deal with movie studio

According to BusinessWeek Apple is close to signing distribution deals with one of the top movie studios that would give Apple access to newly released films.
The Financial Times has reported that Apple has already signed an agreement with Twentieth Century Fox. The company is nearing deals with Warner Bros., Paramount Pictures, and Lionsgate BusinessWeek said. Magazine reported that some of the deals may be announced at the Macworld conference, which will start on January 14.
While Apple has dominated music, it's been slow going in video.
Apple CEO Steve Jobs has had to overcome fears in Hollywood that the movie industry could end up like the music industry: handing over too much control to Jobs. Maybe the best known example of this is the music industry's inability to get Jobs to allow flexible pricing for songs.
But according to BusinessWeek, Jobs is winning over the studios by sweetening the pot. Jobs once capped the price he was willing to pay for each movie sold through iTunes at $14, the magazine reported. He has now agreed to pay closer to the $17 wholesale price that Wal-Mart and other physical retailers pay.

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